Proposal

Your Personal
Central Agent

  • Brokers with Integrity

    Northrop & Johnson has earned the moniker “gentlemen brokers” for our reputation of honesty & integrity. When choosing Northrop & Johnson as your Central Agent, you can rest assured that all facets of the sale of will be managed swiftly, discreetly and efficiently. We will act on your behalf to ensure the timely sale of at the best possible price.

  • A TRULY GLOBAL PRESENCE

    With 13 offices around the globe, from California to Thailand, there is nowhere we cannot reach. We have prominent offices in the United States, Europe and Asia, covering all corners of the world. Our talented and dedicated staff in these offices are on hand at all times to ensure complete customer service.

  • Award-Winning Team

    We will create and oversee a bespoke, comprehensive marketing strategy, negotiate a sales price and facilitate the closing and final delivery of to her new owner. As your key point of reference with regard to all of ’s sales activity, we will liaise with clients and outside brokers, and relay to them all necessary sales information, up-to-date specifications and unique selling features of . You will be regularly updated on all pertinent information with regard to sales inquiries, as well as all relevant market information.

Our Strategy

Success has its challenges

Understanding ’s place on the market allows us to overcome hurdles in the sales process

Having sold thousands of yachts over 70 years, N&J is uniquely equipped to have experienced success and plan according for the successful sale of your yacht. We have identified potential obstacles that if addressed in a timely manner will help us market and sell your yacht successfully.

Standing Out From The Rest

Where other brokers “place” yachts on the market, we “position” yachts in the market

Focusing on the uniqueness of is key to successfully promoting her on the market. When entering the worldwide sales fleet, it is imperative to highlight ’s exceptional and unique qualities to help her stand out in the market. To prepare the best marketing strategy for the sale of , I have compiled a list of unique qualities to specifically highlight:

Your market comparison

The following report showcases comparable vessels

Yachts Currently on the Market

LOA Yacht Name Built/Refit Builder GT1 DOM2 Original Asking Price Current Asking Price
Name & Builder Length + Year Asking Price

Recently Sold Yachts

1. GT: Gross Tons
2. DOM: Days on Market
3. "Sold Price" reflects last known price to the best of our knowledge

Your Listing

Price Analysis

Pricing strategy is your key factor

The proper pricing of the yacht is vital. We will consult with you in order to determine the advertised asking price; all factors will be considered to reach the goal of selling at the highest possible price in the shortest possible time. These factors include:

  1. Age & condition
  2. Pedigree & brand
  3. Maintenance history
  4. Ownership history
  5. Active & sold comparables
  6. Unique features
  7. Location

the Competitive tension Pricing Model

We utilize the world’s most advanced yacht sales database to generate the ideal range between the price of a yacht and the timeframe within which it is likely to be sold.

Northrop & Johnson highly recommends utilizing the competitive tension model when pricing the yacht; this model prices the yacht at actual market value in order to engage multiple offers and lessening the time on market, thus providing the highest net income from the sale.

Yacht Location

In the yachting world, the most precious commodity is time. It is an undisputed fact that yachts that are located conveniently sell faster.

As the location of the yacht is vital to the sales process, we recommend for to be based in or nearby [LOCATION] for maximum visibility and ease of access to arrange viewings.

Based on the likely buyer profiles in our database, we have suggested the ideal position for your yacht, which will allow potential buyers to conveniently visit the yacht.

The map to the left showcases N&J's office locations in relation to where we suggest your yacht to be located during the sales process.

Strategic

Marketing

Your Superyacht Marketing Agency

Northrop & Johnson has the largest in-house PR & Marketing team in the yachting industry, in addition to dedicated media and technology teams that work together to provide the best possible marketing for each yacht in our fleet. Furthermore, Northrop & Johnson works with prominent external agencies that bolster our abilities with regard to marketing your luxury yacht.

What this means for you: Northrop & Johnson reaches a broader base of High Net Worth Individuals (HNWI) than any other brokerage in the world.

Marketing & PR
Northrop & Johnson’s in-house PR and marketing team ensures maximum exposure in both yachting and luxury lifestyle media outlets for the yachts in our fleet. We understand the value of editorial backing and the inclusion of in both print and digital editorials. Our team has fostered longstanding relationships with members of the press and engages in bi-weekly media outreach campaigns to nurture those relationships and build new ones to the benefit of our clients. The PR and marketing team works with key yachting and lifestyle writers and editors to guarantee the presence of our fleet within their pages.
Media
Northrop & Johnson’s in-house media team works to create our annual publications as well as cultivate and nurture relationships with luxury lifestyle partners that offer added benefits to Northrop & Johnson clients. Additionally, the media team works hand-in-hand with the PR & marketing team with luxury media outreach to ensure Northrop & Johnson is a prominent name in luxury media, allowing us to promote yachts in our fleet within the pages and online.
Technology
Northrop & Johnson’s in-house technology team provides a tangible advantage for yachts in our fleet. The professional and innovative tech team creates bespoke systems that gather relevant data to build smart promotional campaigns for our yachts and harness information from these campaigns to build reports that show tangible results from marketing and outreach efforts. Furthermore, the tech team creates and updates Northrop & Johnson’s custom systems that provide our brokers with industry-leading tools to ensure they are able to provide accuracy & top service for all clients.
External Agencies
Alongside our in-house PR and marketing team, Northrop & Johnson is aligned with one of the world’s leading international digital agencies, an expert search engine optimization (SEO) agency and renowned advertising agencies, all of which give us the edge when marketing your yacht through dedicated campaigns.

Your Yacht Front & Center

Staging the spotlight

The comprehensive strategy for will include a variety of traditional and innovative proven marketing platforms to ensure she takes center stage on the global market.

20Video &
Photo Shoot
30Digital
Advertising
10Traditional
Advertising
20Yacht Shows
& Events
20Public
Relations

Marketing Capabilities

Northrop & Johnson is the leading superyacht marketing agency. We are able to provide your yacht with an unprecedented level of visibility and prominence on the market.

Web Presence
Web Presence

Bespoke Websites • Advertising Platforms

Northrop & Johnson’s company website, use of advanced digital advertising platforms and bespoke mini websites ensure yachts in our fleet are extremely visible online and through search engines. Our website offers mobile accessibility beyond anything else available in the yachting industry. All content is optimized for mobile devices and tablets.

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Digital Tools
Digital Tools

Analytics • Global Database • Intelligence Tools

Northrop & Johnson clients benefit from our vast 55,000-plus global database, industry-leading digital tools capable of creating up-to-the-minute reports and analytics on the yachts in our fleet and the most advanced intelligence system available — all ensure our brokers have their fingers on the pulse of the industry.

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Media & Promotion
Media & Promotion

Advertising Plans • Magazine • Newsletter • Digital Flyers

From in-house publications, including Navigator magazine and Embark newsletter, to bespoke advertising plans and fully branded, expertly designer digital flyers able to be sent to our vast database with just a few keystrokes, Northrop & Johnson expertly promotes the yacht in our fleet with ease.

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Boat Shows & Events
Boat Shows & Events

Boat Shows • Events • Open Houses

Northrop & Johnson has an impressive presence at the world’s foremost boat shows where our yachts on display receive a great deal of visibility. Additionally, our brokers set up open houses and private viewings. There also may be opportunities for yachts to participate in luxury events with our partners.

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Photo & Video Shoots
Photo & Video Shoots

Photo Shoots • Video Shoots • Virtual Tours

Professional photos and videos are integral to marketing of a luxury yacht for sale. Northrop & Johnson has relationships with the yachting industry’s top photographers and videographers and can coordinate shoots and virtual tours that will aid in the promotion of your yacht.

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Luxury Partnerships
Luxury Partnerships

Northrop & Johnson is proud to partner with some of the most exclusive premium brands in the yachting and luxury sectors, enabling us to offer you an elevated level of service and added benefits. We believe that through synergy, we become stronger together.

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Our

Experience

Top Yacht Brokerage

Northrop & Johnson is the world’s top yacht brokerage, selling more yachts larger than 24 meters than any other yacht brokerage firm. In addition to our exceptionally high number of sales, we also boast the highest number of in-house deals, which is a testament to the family-like culture at Northrop & Johnson.

Superyachts sold from 2017 to 2020

160
Superyachts
Sold
74
Deals Representing
Buyer
38
Deals Representing
Buyer & Seller
48
Deals Representing
Seller

Total Yachts Sold
2017 to 2020

369

Northrop & Johnson is committed to success, and success to us is selling your yacht.

N&J vs, the competition

Northrop & Johnson consistently outsells our competitors and was the top selling brokerage in 2018 and 2019 combined. Thanks to our expert, bespoke marketing programs and our knowledgeable sales brokers, we broker more deals in a faster timespan than any other yacht brokerage firm. Your yacht is in expert hands when you are represented by Northrop & Johnson.

Yachts Sold
Over 24M
Deals Representing Seller
Deals Representing
Buyer
Deals Representing
Buyer & Seller
  • Northrop & Johnson
  • Fraser
  • Burgess Yachts
  • IYC

Northrop & Johnson and Fraser are sister companies and owned by MarineMax Inc., the world’s largest recreational boat and yacht retailer.

Professional Services

Crew Services
N&J’s experienced Crew Services team can assist you with managing the entire crew selection process for your yacht. Our dedicated experts have the relevant connections and know-how to assist you in building the ideal team.
Private Insurance Services
When enjoying life at sea, preparedness is key. Northrop & Johnson's preferred insurance provider, Private Insurance Services, offers clients the most comprehensive, competitive insurance available on the market, creating bespoke plans that suit your individual yachting needs.
Technical Management
Our team of professional yacht managers provides the necessary advice and support for yacht owners and captains ensuring yachts are managed, maintained and operated effectively, efficiently and at the highest possible standard.
Charter Management
Northrop & Johnson’s dedicated charter management professionals are experts in obtaining maximum bookings and exposure for the luxury yachts in our fleet. We offer an ideal manager-to-yachts ratio to provide bespoke, hands-on service.
Digital & Technology
Northrop & Johnson offers a modern approach to yachting, utilizing industry-leading digital tools and technological solutions courtesy of our in-house digital and technology teams who are dedicated to the constant evolution of our capabilities.
Charter Retail
Northrop & Johnson’s charter brokers have an encyclopedic knowledge of the best luxury yachts and cruising grounds. The moment of the first inquiry, our experienced brokers guide clients through the entire process of booking the holiday of a lifetime.
Yacht Marketing
Dedicated to providing yachts in our fleet with optimum market recognition, Northrop & Johnson’s professional in-house marketing team is the largest, most forward-thinking and strategically minded in the industry.
Accounting & Closings
Our team of experienced accounting professionals are dedicated to ensuring a seamless sales process for all involved. Backed by industry-leading tools and a wealth of financial and accounting insight, Northrop & Johnson is committed to the ease and enjoyment of your transaction.
Luxury Partnerships
Northrop & Johnson is proud to partner with some of the most exclusive premium brands in the yachting and luxury sectors, enabling us to offer our clients an elevated level of service and added benefits.

Meet Your

Broker